So hey, THAT'S how it works.

via albionics


Claire Tayler

  1. Pursue what you love. Passion is an incredible motivator. It fuels focus, resilience, and perseverance.
  2. Do the hardest work first. We all move instinctively toward pleasure and away from pain. Most great performers, Ericsson and others have found, delay gratification and take on the difficult work of practice in the mornings, before they do anything else. That's when most of us have the most energy and the fewest distractions.
  3. Practice intensely, without interruption for short periods of no longer than 90 minutes and then take a break. Ninety minutes appears to be the maximum amount of time that we can bring the highest level of focus to any given activity. The evidence is equally strong that great performers practice no more than 4 ½ hours a day.
  4. Seek expert feedback, in intermittent doses. The simpler and more precise the feedback, the more equipped you are to make adjustments. Too much feedback, too continuously, however, can create cognitive overload, increase anxiety, and interfere with learning.
  5. Take regular renewal breaks. Relaxing after intense effort not only provides an opportunity to rejuvenate, but also to metabolize and embed learning. It's also during rest that the right hemisphere becomes more dominant, which can lead to creative breakthroughs.
  6. Ritualize practice. Will and discipline are wildly overrated. As the researcher Roy Baumeister has found, none of us have very much of it. The best way to insure you'll take on difficult tasks is to ritualize them — build specific, inviolable times at which you do them, so that over time you do them without having to squander energy thinking about them.

says Tony Schwartz.  Good words to have around.


Claire Tayler

November 16, 2009

My lovely blog now resides at Come and say hello.

I am enjoying illustrated tweets today. Lovely and peculiar illustrations by Katie Vernon of tweets plucked from the public timeline. Of particular note are the father-like hairy legged animals; my father is made of 90% beard and had some glasses exactly like these in the 80s. He was a trend setter, and is still rocking the look today. (note: referring to image on the left)

tweets-coffee-web tweet-pants-web

I have been remembering and relearning things at Fireworks parties with my blundering and honest compliments.

“I have to say, I love your coat.

I mean, it’s the ugliest coat ever. It’s got a drawstring around the middle and I’ve never seen anyone make that look good. That’s the type of coat your 50 year old child-minder wears and it doesn’t look cool, it just makes them look fat and sexless. But you, you’re the only person in the world I’ve ever seen make that coat look actually awesome. That’s insanely impressive.”

“Oh. Well, thanks. How convoluted.”

An explanation from someone who overheard:
“Well she probably sees the coat as an extension of herself, representing a part of her. She probably saw it in a shop and thought YES, This coat is my essence, this is perfect. It will represent me and my soul perfectly, it is amazing, I love it. Because it’s not just something that suits her, it makes up part of her.”

I forget this. I suppose I do the same – that’s why brand image is so important, because people are buying into the product. They want the values and to become part of that through the product. Like the BMW man buys into thick sunglasses and driving badly. These are his ideals (though I’ve heard that’s that Audi are the New BMW).

It’s strange how we can give our own alternative values to the ugliest items found in a charity (or vintage) shop or to old wildly ugly nikes twenty years later.


November 3, 2009

I’ve finally loaded up iMovie and operated youtube, and here is the beautiful result. Interactive panda design from WWF Pandamonium project at Selfridges. There were others, but this was the most interesting design (apart from the bear confused as to whether WWF meant wrestling). Article about the project here.

Andy Kinsella writes a nice blog post about web advertising hits rock bottom. Have a quick read.

Essentially, advertising for RPG Evony went from an angry little Medievil character to a rescue-worthy woman, to solely a pair of tits. This is demonstrated below.



I’ve just found this gem. I love the evolution of advertising.


Picture 15

Yeah, okay it’s really old.  But everytime I watch it I love it a little bit more.  More UK venues please Mr Etienne de Crecy, and bring those nice shiny cubes along too.

Picture 5