So hey, THAT'S how it works.

via albionics

__

Claire Tayler

http://getdancey.com
@getdancey

1. Pursue what you love. Passion is an incredible motivator. It fuels focus, resilience, and perseverance.
2. Do the hardest work first. We all move instinctively toward pleasure and away from pain. Most great performers, Ericsson and others have found, delay gratification and take on the difficult work of practice in the mornings, before they do anything else. That's when most of us have the most energy and the fewest distractions.
3. Practice intensely, without interruption for short periods of no longer than 90 minutes and then take a break. Ninety minutes appears to be the maximum amount of time that we can bring the highest level of focus to any given activity. The evidence is equally strong that great performers practice no more than 4 ½ hours a day.
4. Seek expert feedback, in intermittent doses. The simpler and more precise the feedback, the more equipped you are to make adjustments. Too much feedback, too continuously, however, can create cognitive overload, increase anxiety, and interfere with learning.
5. Take regular renewal breaks. Relaxing after intense effort not only provides an opportunity to rejuvenate, but also to metabolize and embed learning. It's also during rest that the right hemisphere becomes more dominant, which can lead to creative breakthroughs.
6. Ritualize practice. Will and discipline are wildly overrated. As the researcher Roy Baumeister has found, none of us have very much of it. The best way to insure you'll take on difficult tasks is to ritualize them — build specific, inviolable times at which you do them, so that over time you do them without having to squander energy thinking about them.

 
says Tony Schwartz.  Good words to have around.

__

Claire Tayler

http://getdancey.com
@getdancey

“I have to say, I love your coat.

I mean, it’s the ugliest coat ever. It’s got a drawstring around the middle and I’ve never seen anyone make that look good. That’s the type of coat your 50 year old child-minder wears and it doesn’t look cool, it just makes them look fat and sexless. But you, you’re the only person in the world I’ve ever seen make that coat look actually awesome. That’s insanely impressive.”

“Oh. Well, thanks. How convoluted.”

An explanation from someone who overheard:
“Well she probably sees the coat as an extension of herself, representing a part of her. She probably saw it in a shop and thought YES, This coat is my essence, this is perfect. It will represent me and my soul perfectly, it is amazing, I love it. Because it’s not just something that suits her, it makes up part of her.”

I forget this. I suppose I do the same – that’s why brand image is so important, because people are buying into the product. They want the values and to become part of that through the product. Like the BMW man buys into thick sunglasses and driving badly. These are his ideals (though I’ve heard that’s that Audi are the New BMW).

It’s strange how we can give our own alternative values to the ugliest items found in a charity (or vintage) shop or to old wildly ugly nikes twenty years later.

Essentially, advertising for RPG Evony went from an angry little Medievil character to a rescue-worthy woman, to solely a pair of tits. This is demonstrated below.

I’ve just found this gem. I love the evolution of advertising.